What are the reporting capabilities for location extensions performance in Bing Ads?

Bing Ads provides several reporting capabilities for location extensions performance, allowing you to track the impact of your location extensions on your ad campaigns and make data-driven decisions. Here are some of the key reporting features for location extensions in Bing Ads:

1. Location extensions performance report: This report provides a breakdown of the performance of your location extensions, including clicks, impressions, click-through rate (CTR), average position, and cost per click (CPC). You can view this report by campaign, ad group, or keyword, and filter by location, device, and time period.
2. Geographic performance report: This report shows you where your clicks and impressions are coming from, based on the user's location. You can use this report to see which geographic areas are driving the most traffic and sales, and adjust your targeting and bidding strategies accordingly.
3. Call details report: If you're using call extensions in conjunction with your location extensions, you can use the call details report to track the performance of your calls, including call duration, call start and end times, and caller area code.
4. Auction insights report: This report provides insights into how your location extensions are performing compared to your competitors. You can see metrics such as impression share, average position, and overlap rate, and use this data to adjust your bidding and targeting strategies.
5. UET tag reports: If you're using Universal Event Tracking (UET) tags to track user behavior on your website, you can use the UET tag reports to see how users who click on your location extensions are interacting with your site. This can help you understand the impact of your location extensions on your overall marketing goals.

By using these reporting capabilities, you can track the performance of your location extensions in Bing Ads and make data-driven decisions to optimize your ad campaigns. Additionally, location extensions can help improve your ad's visibility and click-through rate, which can lead to higher quality scores and lower costs per click.