How do location extensions impact ad position on Bing search results pages?

Location extensions in Bing Ads can impact ad position on Bing search results pages in a few ways:

1. **Higher ad rank**: Including location extensions in your search ads can improve your ad rank, which is a measure of your ad's relevance and quality. Ad rank is a key factor in determining ad position, so improving your ad rank can help your ads appear higher on the search results page.
2. **More ad real estate**: Location extensions can add more visual elements to your search ads, such as a map marker or business address. This can make your ads more noticeable and engaging, which can help them stand out on the search results page.
3. **Improved relevance**: By including location extensions in your search ads, you can make them more relevant to users who are searching for businesses in specific locations. This can help your ads appear higher on the search results page, as Bing Ads may consider relevance when determining ad position.
4. **Better ad performance**: Including location extensions in your search ads can improve their performance, as users may be more likely to click on ads that include relevant and useful information about a business's location. This can lead to higher click-through rates and better ad position.

Overall, location extensions in Bing Ads can impact ad position on Bing search results pages by improving ad rank, adding visual elements, increasing relevance, and improving ad performance. By including location extensions in your search ads, you can make them more compelling and effective, which can help them appear higher on the search results page.