How do you create image ads in Bing Ads?

To create image ads in Bing Ads, follow these steps:

1. **Sign in to Bing Ads**: Log in to your Bing Ads account at https://ads.microsoft.com/.

2. **Navigate to the Campaigns Tab**: Once logged in, click on the "Campaigns" tab at the top of the page.

3. **Select the Campaign**: Choose the campaign where you want to create the image ad from the list of campaigns.

4. **Go to Ads & Extensions**: Within the selected campaign, click on the "Ads & Extensions" tab on the left-hand side menu.

5. **Click on "+ Ad"**: Click the "+ Ad" button to create a new ad.

6. **Choose Ad Type**: Select "Image ad" or "Responsive ad with images" from the dropdown menu. Responsive ads allow you to upload multiple images and Bing Ads automatically creates ad variations to optimize performance.

7. **Upload Images**: If you selected "Image ad", click on the option to upload images from your computer. Choose the image files you want to use for your ad. Ensure that your images meet Bing Ads' image ad specifications in terms of size, format, and quality.

8. **Add Ad Details**: Once you have uploaded your images, you can proceed to add additional details to your image ad, such as ad headlines, ad text, and destination URLs. Ensure that your ad content is relevant, compelling, and aligned with your advertising goals and target audience.

9. **Preview Ad**: Bing Ads will display a preview of your image ad based on the images and ad details you have provided. Review the ad preview to ensure that it looks as intended and meets your requirements.

10. **Save and Publish**: After adding all necessary details to your image ad, review the ad content to ensure accuracy and completeness. Once satisfied, save your ad and submit it for review. Bing Ads will review your ad to ensure that it complies with their advertising policies and guidelines before it goes live.

11. **Monitor Performance**: Once your image ad is live, monitor its performance regularly to track key metrics such as impressions, clicks, and conversions. Use this data to optimize your ad campaigns and improve the effectiveness of your image ads over time.

By following these steps, you can create visually compelling image ads in Bing Ads to reach your target audience and achieve your advertising goals.