What targeting options are available for image ads in Bing Ads?

Bing Ads offers several targeting options for image ads to help advertisers reach their target audience effectively. Here are the main targeting options available for image ads in Bing Ads:

1. **Location Targeting**: Advertisers can target their image ads to specific geographic locations, including countries, regions, cities, and custom-defined areas. Location targeting allows advertisers to reach users in their target market and tailor their ad campaigns to local audiences.

2. **Device Targeting**: Bing Ads allows advertisers to target their image ads to specific devices, including desktop computers, tablets, and mobile devices. Advertisers can choose to target all devices or select specific device types based on their campaign objectives and audience preferences.

3. **Audience Targeting**: Bing Ads offers advanced audience targeting options based on demographics, interests, behaviors, and remarketing lists. Advertisers can target their image ads to specific audience segments to ensure they reach the most relevant users with their visual content.

4. **Keyword Targeting**: While primarily associated with text ads, keyword targeting can also be used for image ads in Bing Ads. Advertisers can target their image ads to specific keywords related to their products or services to ensure they appear alongside relevant search queries.

5. **Remarketing**: Bing Ads allows advertisers to target users who have previously visited their website or interacted with their ads. Advertisers can create remarketing lists based on user behavior and target their image ads to these audiences to re-engage users and encourage them to take further action.

6. **In-Market Audiences**: Bing Ads offers in-market audiences, which are curated lists of users who have shown purchase intent or are actively researching products or services related to specific categories. Advertisers can target in-market audiences relevant to their offerings to reach users who are more likely to be in the consideration or purchase phase of the buying cycle.

7. **Demographic Targeting**: Bing Ads allows advertisers to target their image ads based on demographic criteria such as age, gender, and household income. Advertisers can tailor their ad campaigns to specific demographic segments to ensure they reach users who are most likely to be interested in their products or services.

By leveraging these targeting options, advertisers can effectively reach their target audience with visually compelling image ads in Bing Ads and drive engagement, conversions, and brand awareness across various platforms within the Microsoft Advertising network.