How do I explore content categories on WeChat Official Accounts?

To explore content categories on WeChat Official Accounts, you can use the following methods:

1. Official Account Directory: WeChat has an official account directory that allows you to search for official accounts by category. To access the directory, go to the "Discover" tab in the WeChat app and select "Official Accounts". From there, you can browse categories such as news, entertainment, sports, and lifestyle.

2. Search Function: You can use the search function within WeChat to find official accounts or articles related to a specific topic. To use the search function, go to the "Search" tab in the WeChat app and enter a keyword or phrase related to the content category you are interested in.

3. Recommended Accounts: WeChat recommends official accounts to users based on their interests and behavior within the app. To view recommended accounts, go to the "Discover" tab in the WeChat app and select "Official Accounts". WeChat will display a list of recommended accounts based on your activity within the app.

4. Hashtags: Hashtags are a popular way to discover content on WeChat. Official accounts and users can use hashtags to categorize their articles and make them more discoverable. To view articles related to a specific hashtag, search for the hashtag in the WeChat search function or click on a hashtag within an article.

5. Subscription Accounts: Subscription accounts are a type of official account that allows users to receive regular updates from their favorite brands, publishers, or influencers. To view articles from subscription accounts, go to the "Subscriptions" tab in the WeChat app.

6. WeChat Channels: WeChat Channels is a new feature that allows users to discover and watch short videos from official accounts. To access WeChat Channels, go to the "Discover" tab in the WeChat app and select "Channels". From there, you can browse categories such as entertainment, sports, and lifestyle.

When exploring content categories on WeChat Official Accounts, it's important to keep in mind that the platform is primarily used by Chinese-speaking users, and most of the content is in Chinese. However, there are also many official accounts that publish content in English or other languages. To find English-language content, you can use the search function or browse the official account directory for accounts that publish content in English.