Can I publish long-form articles on WeChat Moments?

 photos, and videos with friends, rather than publishing long-form articles. However, there are some ways to share long-form content on WeChat Moments.

One way to share long-form content on WeChat Moments is to create a summary or abstract of your article and share it as a text or image post. You can include a link to the full article on your official account or a third-party website. This approach allows you to reach a wider audience and drive traffic to your official account.

Another way to share long-form content on WeChat Moments is to use the WeChat Work tool. WeChat Work is a collaboration tool that allows you to manage your official account content and collaborate with your team. With WeChat Work, you can create and edit articles, manage your content calendar, and track your content performance. Once you have published an article on your official account, you can share it on WeChat Moments using the WeChat Work tool.

When sharing long-form content on WeChat Moments, it's important to keep in mind that users have a short attention span and may not be willing to read a long article in one sitting. To keep users engaged, it's a good idea to create a compelling summary or abstract of your article, use images or videos to illustrate your points, and include a clear call-to-action that encourages users to read the full article.

Additionally, it's important to optimize your content for mobile devices, as most WeChat users access the platform on their smartphones. Make sure your content is easy to read on a small screen, and use large font sizes and clear formatting to make your content scannable.