How to Determine What People Truly Want to Buy

Started by o3uxmjmx, Aug 22, 2024, 02:30 AM

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preparedtomato

The secret to making money online or growing a successful business is simple:

Give your customers exactly what they want.

But how do you know what they want? Here's the proven process to discover products your audience genuinely desires:

🔍 1. Identify Your Audience Clearly
Before discovering products, clarify who you want to serve:

Demographics (age, gender, location)
Interests & hobbies
Pain points & desires they want solved.
βœ… Action Step:

Create a simple "ideal customer" profile.
📊 2. Analyze Trending Market Data
Discover what's trending or rapidly growing right now:

βœ… Use These Tools:

Google Trends: Identify rising interests and niches.
🔗 trends.google.com
Amazon Best Sellers: See popular products across categories.
🔗 amazon.com/Best-Sellers
Trendhunter: Spot trends early across multiple industries.
🔗 trendhunter.com
💬 3. Ask Your Audience Directly (Survey & Feedback)
There's no substitute for asking directly:

βœ… How to Ask:

Conduct polls on social media (Instagram Stories, Facebook Groups).
Send surveys to your email subscribers (use Google Forms or SurveyMonkey).
Check comments on your social media content or website.
📖 4. Research Online Communities & Forums
Find out what your audience is actively talking about and struggling with:

βœ… Where to Look:

Reddit: Find what people discuss most often.
Facebook Groups: Discover popular questions and pain points.
Quora & Reddit: See real customer questions that reveal demand.
🔗 5. Competitor Analysis (Know What Already Sells!)
Study successful competitors for clues about what customers want:

βœ… Analyze Competitors':

Best-selling products
Customer reviews and feedback
Social media engagement (likes, shares, comments)
βœ… Use Tools:

Amazon Best Sellers: See proven products
Shopify & Etsy Trending Items: Find hot, in-demand products.
🛒 6. Test Demand Before Investing
Use "Minimum Viable Products" (MVPs) to verify customer interest before investing heavily:

βœ… Quick MVP Ideas:

Sell a small batch of products to test response.
Create a pre-order page before stocking inventory.
Use dropshipping to test demand before bulk-buying inventory.
📈 6. Validate Your Idea with Paid Ads
Use paid ads (Google, Instagram, Facebook, TikTok) to quickly test customer demand:

βœ… How to Test:

Create ads to test engagement.
Use landing pages with waitlists or email sign-up forms to gauge interest.
🚦 7. Check Online Marketplaces (Amazon, Etsy, Shopify)
Identify high-demand products by reviewing sales data directly:

βœ… Best Sites to Use:

Etsy: Trending handmade or digital products.
Amazon: Hot-selling products in various categories.
Shopify & Oberlo: See what's trending in dropshipping.
🎯 8. Leverage Social Listening & Influencers
Pay attention to what influencers or social media users are already buying and promoting:

βœ… Social Channels for Research:

TikTok trending products (#TikTokMadeMeBuyIt)
YouTube (product reviews & unboxings)
Instagram & Pinterest (popular or viral products)
🗃οΏ½ 9. Check Product Validation Tools
Use specialized product research software:

βœ… Tools:

Jungle Scout & Helium 10 (Amazon-focused)
Sell The Trend (Shopify & Dropshipping products)
Exploding Topics & TrendHunter (Trending market data)
🚀 10. Confirm Your Findings with Data (Validate Before Launch!)
Before fully committing, validate your idea through:

βœ… Quick Checklist:

Solid keyword search volume (Ubersuggest or Google Keyword Planner).
Strong audience response (social engagement, pre-orders, surveys).
Successful competitors indicating healthy market demand.
🏆 Final Thoughts (Action Steps):
Identify your target audience clearly.
Gather data directly from your audience & market research.
Validate your products through small tests before fully committing.
By following this process, you'll confidently sell products customers actually wantβ€”saving money, reducing risk, and increasing your chances of success.

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