What targeting options does Twitter offer for reaching users by their job title?

Started by Angel, May 06, 2024, 03:26 AM

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Angel

What targeting options does Twitter offer for reaching users by their job title?

gepevov

Twitter offers several targeting options for reaching users by their job title:

1. Job title targeting: Advertisers can enter specific job titles or job functions in the "Job title" field when creating a new tailored audience or targeting criteria for a campaign. Twitter will then match these job titles to users in its database, allowing advertisers to reach users who have self-identified with those job titles.
2. Company targeting: Advertisers can target users who work at specific companies or industries. This targeting option can be useful for reaching users who work at competitors or in related industries.
3. Seniority level targeting: Advertisers can target users based on their seniority level, such as "Entry-level," "Manager," "Director," "Executive," or "Owner." This targeting option can be useful for reaching users who have decision-making authority or influence within their organizations.
4. Employment status targeting: Advertisers can target users based on their employment status, such as "Employee," "Freelancer," "Contractor," or "Intern." This targeting option can be useful for reaching users who are more likely to be in the market for certain products or services.
5. Company size targeting: Advertisers can target users based on the size of the company they work for, such as "Small business," "Mid-size business," or "Enterprise." This targeting option can be useful for reaching users who work at companies with specific needs or budgets.
6. Job function targeting: Advertisers can target users based on their job functions, such as "Marketing," "Sales," "Human Resources," "Finance," or "IT." This targeting option can be useful for reaching users who are directly related to the advertiser's offerings.

By combining these targeting options with other targeting criteria, such as interests, behaviors, and keywords, advertisers can create more defined audience segments and improve the effectiveness of their ad campaigns.

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