How can advertisers target users based on job title or industry with Twitter Ad?

Started by Angel, May 06, 2024, 03:26 AM

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Angel

How can advertisers target users based on job title or industry with Twitter Ads?

gepevov

Advertisers can target users based on job title or industry with Twitter Ads by using the "Job function" and "Job title" targeting options available in the Twitter Ads platform.

Here's how to do it:

1. Log in to your Twitter Ads account and create a new campaign or select an existing one.
2. In the "Targeting" section, select "Interests" and then scroll down to "More demographics."
3. Under "More demographics," you'll find the "Job function" and "Job title" options.
4. Select the relevant job functions or job titles that match your target audience. Twitter allows you to target users based on a wide range of job functions and titles, such as "Marketing," "Sales," "Engineering," "Management," and many more.
5. After selecting the relevant job functions or titles, you can further refine your targeting by adding additional demographics, interests, or keywords.
6. Set your budget, ad schedule, and other campaign details, and launch your campaign.

By using job function and job title targeting, you can reach users who are more likely to be interested in your product or service based on their professional background and responsibilities. This can help you increase the relevance and effectiveness of your Twitter Ads campaigns.

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