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📘 How to Manage Twitter Ads Effectively (2025 Edition)
1. Define a Clear Objective
Twitter/X Ads can support:

Website clicks

Followers

App installs

Engagement (likes, retweets)

Video views
👉 Choose one goal per campaign—don't try to do everything at once.

2. Nail Your Targeting
Use:

Keyword targeting (e.g., tweets mentioning your niche)

Follower lookalikes (target people similar to your competitors' followers)

Interest categories and custom audiences from your email lists or website traffic (via Twitter Pixel)

3. Keep Creative Native and Punchy
Short, bold copy

Clear call to action

Native-style videos or GIFs perform best

Test tweets with & without media

📌 Tip: Tweets under 100 characters often outperform longer ones in CTR.

4. Use Twitter Ads Manager Smartly
Separate campaigns by goal

Test 2-4 creatives per ad group

Use automated bidding first, then switch to manual if needed

Analyze metrics beyond CTR: engagement rate, CPC, conversions, time on site

5. Set Up Conversion Tracking
Install the Twitter Pixel or use Conversion API (server-side). This is crucial for accurate ROI measurement.

6. Budget and Scaling Strategy
Start small (e.g., $10–$50/day)

Identify winning ad/targeting pairs

Scale by duplicating winners and increasing budget gradually (no more than 20–30% per day)

💳 Bonus Tip: Ad Spend Management
Use virtual credit cards from Exocards (https://exocards.com) to manage spend across multiple Twitter ad accounts, stay organized, and reduce risk of sudden payment issues.