Great retrospective angle! Here's how you can present "Twitter Ads in 2020/2021: Is Twitter Marketing Worth It?" in a high-impact content format, blending analysis and relevance:

📉 Twitter Ads in 2020/2021: Was Twitter Marketing Even Worth It?
Let's take a quick trip back to the early '20s when marketers were still debating if Twitter Ads had any real ROI...

🚩 The Landscape in 2020/2021
Twitter was heavily news and trend-driven

Ads were expensive per click compared to Facebook/Instagram

Targeting was limited—mostly keyword- and follower-based

Many businesses saw high engagement but low conversion

🙅�♂️ Verdict for most: Brand awareness? Sure. Direct ROI? Meh.

💸 The Problems Back Then
Clunky Ads Manager UI

Weak Pixel/Conversion Tracking

Poor attribution—hard to track what worked

Limited ad formats (mostly static image + video)

🔄 What Changed Since Then?
Fast forward to 2025:

X (formerly Twitter) now offers more placements (Reels, Spaces)

Improved AI targeting and more robust tracking via CAPI

Still great for:

Real-time engagement

Product drops, limited-time offers

B2B awareness and thought leadership

But cost-per-result still varies wildly depending on niche and goal.

👀 So Was It Worth It?
In 2020/2021: Only for brands with big awareness goals or live-event tie-ins.
Now (2025): Worth testing—but not for every brand. Best for:

Newsworthy content

Tech and crypto

Audience-building funnels (via engagement, not direct sales)

💡 Bonus Throwback Tip:
Advertisers who managed budgets smartly with virtual cards like Exocards (https://exocards.com) had an edge when scaling and managing spend across test accounts—even back then.