In this video, I provide a beginner's guide to Twitter Ads, showing you how to run effective ads on Twitter in 2024. This quick and easy tutorial walks you through the steps to set up your Twitter Ads account and launch your first campaign. Ready to get started? Let's dive in!

Here's a straightforward and friendly Twitter Ads Guide for Beginners to help anyone start running Twitter ads successfully in 2024:

Twitter Ads Guide for Beginners: How to Run Ads on Twitter in 2024 🚀
Twitter remains a powerful platform to reach engaged audiences in real-time. If you're new to Twitter Ads, here's your step-by-step guide to get started and make the most of your budget in 2024!

Step 1: Set Up Your Twitter Ads Account
Log in to your Twitter account and visit ads.twitter.com.

Choose your country and time zone.

Link your payment method to fund campaigns.

Step 2: Choose Your Campaign Objective
Twitter offers several objectives depending on your goal:

Awareness: Reach as many people as possible.

Followers: Grow your Twitter audience.

Tweet Engagements: Boost likes, retweets, and replies.

Website Traffic: Drive visitors to your website.

App Installs: Promote app downloads.

Conversions: Track and increase specific actions (sales, sign-ups).

Pick the one that aligns best with your goal.

Step 3: Define Your Audience Targeting
Twitter allows detailed targeting:

Demographics: Location, age, gender, language.

Interests: Based on what users tweet and engage with.

Followers: Target followers of specific accounts.

Keywords: Show ads to users who tweet or engage with certain keywords.

Tailored Audiences: Upload your email list or retarget website visitors.

Event targeting: Reach people discussing trending events.

Step 4: Set Your Budget and Schedule
Choose a daily budget and total campaign budget.

Decide your campaign duration or run it continuously.

Set bids manually or use automatic bidding for Twitter to optimize results.

Step 5: Create Your Ad
Choose the Tweet you want to promote or create a new one.

Write compelling, concise copy — Twitter's character limit is 280, but shorter often works better.

Add images, GIFs, or videos to grab attention.

Include a clear call to action (CTA): "Shop now," "Learn more," "Download," etc.

Step 6: Launch and Monitor Your Campaign
Review all settings and launch your campaign.

Monitor performance via Twitter Ads Manager:

Impressions, clicks, CTR (click-through rate)

Engagements (likes, retweets, replies)

Conversions (if set up)

Optimize by tweaking targeting, creative, or budget based on results.

Bonus Tips:
Use Twitter cards (Website Cards, Video Cards) for richer ad formats.

Test multiple creatives and copy variations to find what resonates best.

Engage with replies and mentions to build relationships during the campaign.

Leverage trending hashtags relevant to your ads for extra visibility.

Ready to take your brand to the next level with Twitter Ads in 2024?
I can help you craft ad copy, choose targeting strategies, or set up your first campaign—just ask!