Elon's Twitter can be a volatile platform for many brands, but that doesn't mean you should disregard it entirely. With video completions costing less than $0.01 and impressive engagement rates, it's a hidden gem for B2B marketers.

Silvio Perez, founder of AdConversion and a seasoned B2B advertising strategist, shared valuable insights into leveraging Twitter Ads for B2B marketing. Despite the platform's unpredictability, he highlighted its potential as a cost-effective channel for B2B marketers.
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🚀 Key Insights from Silvio Perez on Twitter Ads for B2B
1. Remarketing Over Email Lists
Silvio emphasized the importance of remarketing audiences, suggesting they can be more effective than traditional email lists. He noted that email open rates are often low, and the cost per lead for gated content can be high. In contrast, remarketing allows for continuous engagement with potential clients who have already shown interest.
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2. Sub-$0.01 Video Completions
He pointed out that Twitter Ads can achieve video completions for less than $0.01, making it a cost-effective option for B2B marketers aiming to increase brand awareness and engagement.
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3. Creative Use of Memes
In discussions with fellow marketers, Silvio highlighted the successful use of memes in Twitter Ads to promote newsletters, demonstrating the platform's flexibility and the effectiveness of creative content in engaging audiences.
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4. Building Retargeting Pools
He stressed the importance of building retargeting pools through Twitter Ads, allowing marketers to re-engage users who have interacted with their content, thereby increasing the chances of conversion.
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📌 Practical Tips for B2B Marketers Using Twitter Ads
Start with Clear Targeting: Define your ideal customer profile to ensure your ads reach the right audience.

Utilize Engaging Content: Incorporate videos and memes to capture attention and convey your message effectively.

Focus on Remarketing: Set up campaigns targeting users who have previously engaged with your content to nurture leads through the sales funnel.

Monitor and Optimize: Regularly review campaign performance and make necessary adjustments to improve results.