How does website traffic targeting work with tailored audiences on Twitter?

Website traffic targeting with tailored audiences on Twitter allows you to create a custom audience of users who have visited your website. This is done using Twitter's website tag, which is a piece of code that you can add to your website.

When a user visits your website, the website tag drops a cookie in their browser, which allows Twitter to track their activity on your site. You can then create a tailored audience of users who have visited specific pages on your website or taken specific actions, such as adding a product to their cart or completing a purchase.

To create a website traffic tailored audience, you'll need to:

1. Create a website tag in Twitter Ads and add it to your website.
2. Define the rules for your tailored audience, such as which pages or actions to track.
3. Wait for Twitter to collect data on your website traffic. This can take up to 24 hours.
4. Create a new tailored audience in Twitter Ads using the website traffic data.

Once you've created your website traffic tailored audience, you can use it to target your ads to users who have shown an interest in your website or products. This can be a powerful way to reach users who are already familiar with your brand and are more likely to convert.

It's important to note that website traffic targeting with tailored audiences on Twitter requires users to have opted in to Twitter's interest-based advertising and to have accepted cookies on your website. You'll also need to comply with Twitter's policies and guidelines for using website traffic data in your ad campaigns.