Can you create lookalike audiences based on tailored audiences in Twitter Ads?

Yes, you can create lookalike audiences based on tailored audiences in Twitter Ads. A lookalike audience is a group of users who are similar to your existing customers or leads, based on shared characteristics such as interests, behaviors, and demographics.

To create a lookalike audience in Twitter Ads, you'll need to start with a seed audience, which can be a tailored audience that you've created based on your customer list, website traffic, engagement, app activity, or video views. Twitter will then analyze the shared characteristics of the users in your seed audience and find similar users who are not already in your audience.

Here's how to create a lookalike audience in Twitter Ads:

1. Go to the Audiences tab in Twitter Ads.
2. Click on Create new audience and select Lookalike audience.
3. Choose your seed audience from the dropdown menu.
4. Select the country and size of your lookalike audience. Twitter recommends starting with a smaller audience size (1-2%) and expanding from there.
5. Name your lookalike audience and click Create audience.

It can take up to 24 hours for Twitter to create your lookalike audience. Once it's ready, you can use it to target your ads to users who are similar to your existing customers or leads.

Lookalike audiences can be a powerful way to expand your reach and find new customers who are more likely to be interested in your products or services. However, it's important to note that lookalike audiences are not a guarantee of success, and you'll still need to create compelling ad creative and targeting strategies to drive conversions.