Can Twitter Ads target users who have made purchases across multiple categories?

Twitter Ads doesn't offer explicit targeting options specifically for users who have made purchases across multiple categories. However, advertisers can still target users based on their interests, behaviors, and other criteria that may indicate a diverse range of purchasing behaviors. Here are some approaches advertisers might use:

Interest Targeting: Advertisers can target users based on their interests, which may indicate a wide range of purchasing behaviors. For example, targeting users interested in technology, fashion, travel, and fitness could capture individuals who have made purchases across multiple categories.

Behavioral Targeting: Twitter offers behavioral targeting options based on users' online activities and behaviors. Advertisers can target users based on behaviors such as online shopping activity, engagement with promoted tweets, and website visits. While this doesn't explicitly target users who have made purchases across multiple categories, it can help reach users who exhibit diverse purchasing behaviors.

Custom Audiences: Advertisers can create custom audiences based on past customer data, such as email lists or website visitor data. While this doesn't specifically target users who have made purchases across multiple categories, advertisers can segment their custom audiences based on various criteria, including purchase history across different product categories.

Lookalike Audiences: Advertisers can create lookalike audiences based on existing customer lists or website visitors. While this doesn't directly target users who have made purchases across multiple categories, it allows advertisers to reach users with similar characteristics and behaviors to their existing customers, including potential cross-category purchasing behaviors.

Keyword Targeting: Advertisers can target users based on keywords related to multiple product categories or general interests. For example, targeting users who have tweeted about "shopping," "lifestyle," or "consumer trends" could capture individuals with diverse purchasing behaviors.

While Twitter Ads may not offer a specific targeting option for users who have made purchases across multiple categories, advertisers can still leverage a combination of available targeting options and creative messaging strategies to effectively reach users with diverse purchasing behaviors. Additionally, Twitter's advertising platform may introduce new targeting features or partnerships with data providers that offer more advanced targeting options in the future.