Can Twitter Ads target users who have made purchases at specific locations?

Started by Perre, May 06, 2024, 05:32 AM

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Perre

Can Twitter Ads target users who have made purchases at specific locations?

gepevov

Twitter Ads does not currently offer targeting options specifically based on users' purchase history at specific locations. Twitter primarily relies on targeting options such as demographics, interests, behaviors, and engagement to reach desired audiences. While you can target users based on their location, Twitter does not have a feature that allows advertisers to directly target users based on their past purchases at specific physical locations.

However, you may be able to indirectly target users who have made purchases at specific locations by leveraging other targeting options. For example, you could target users who have shown interest in similar products or services, or you could create tailored or lookalike audiences based on your existing customer data, which may include information about purchases made at specific locations.

It's always a good idea to stay updated with Twitter's advertising platform as they may introduce new targeting features in the future.

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