How do you enable Rich Pins on Pinterest?

To enable Rich Pins on Pinterest, you'll need to add metadata to your website or individual pins. The process involves verifying your website with Pinterest and ensuring that your website's content includes the necessary metadata markup for Rich Pins. Here's a step-by-step guide to enable Rich Pins:

1. **Verify Your Website:**
   - Before you can enable Rich Pins, you'll need to verify your website with Pinterest. This involves adding a snippet of code to your website's header or using an HTML meta tag verification method.
   - To verify your website, go to your Pinterest business account settings and navigate to the "Claim" section. Follow the instructions provided to verify your website.

2. **Add Metadata to Your Website:**
   - Once your website is verified, you'll need to add the appropriate metadata markup to your website's content to enable Rich Pins.
   - Depending on the type of Rich Pin you want to enable (Product, Recipe, Article, etc.), you'll need to include specific metadata markup in the HTML of your webpages. Pinterest provides detailed documentation and examples of the required metadata for each type of Rich Pin.

3. **Validate Your Markup:**
   - After adding the metadata markup to your website's content, you should validate the markup to ensure it's correctly formatted and meets Pinterest's requirements.
   - You can use Pinterest's Rich Pin validator tool to check the validity of your markup. Simply enter the URL of a page on your website that contains the metadata markup and click "Validate."

4. **Apply for Rich Pins:**
   - Once your metadata markup has been added and validated, you can apply for Rich Pins through Pinterest's developer documentation.
   - Submit the URL of a page on your website that contains the metadata markup, along with any additional information required by Pinterest.

5. **Wait for Approval:**
   - Pinterest will review your application for Rich Pins and verify that your website meets the requirements for Rich Pin integration.
   - Once approved, Rich Pins will be enabled for your website, and pins from your website will display as Rich Pins with enhanced metadata and functionality on Pinterest.

By following these steps, you can enable Rich Pins on your website and provide users with a richer and more informative experience when they interact with your content on Pinterest. Rich Pins can help increase engagement, drive traffic to your website, and improve the overall user experience for Pinterest users.

Enabling Rich Pins on Pinterest is a great way to give your content more context and make it more clickable. Rich Pins automatically pull extra information from your website (like product prices, article titles, or recipe ingredients) and keep it updated.

Here's a step-by-step guide to enable Rich Pins:

🔧 Step 1: Set Up Meta Tags on Your Website
Pinterest needs meta tags on your site to pull extra info. There are three types of Rich Pins:

Product Pins – show price, availability, and where to buy
Article Pins – show the title, author, and a short description
Recipe Pins – include ingredients, cook time, and serving size
👉 Depending on your type:
For Products: Add Open Graph or Schema.org product meta tags.
For Articles: Add Open Graph article tags (title, description, author).
For Recipes: Add Recipe markup using Schema.org.
If you use WordPress, plugins like Yoast SEO or Rank Math can handle this for you automatically.

🌐 Step 2: Validate Your Rich Pins
Go to the Pinterest Rich Pin Validator:
👉 https://developers.pinterest.com/tools/url-debugger/

Paste a link to a page on your website with the proper meta tags.
Click Validate.
Pinterest will check the page and show a preview of the Rich Pin.
✅ Step 3: Apply for Rich Pins (One-Time Only)
After validation, click the "Apply" button (if available). This only needs to be done once per website. Once approved, all future Pins from your domain will automatically show Rich Pin info (as long as the meta tags are there).

🕒 How Long Does It Take?
Approval usually happens within a few hours to a couple of days.

🎁 Bonus Tip:
If you run an online store (like on Shopify), Pinterest can often auto-detect your product data, especially if you've installed the Pinterest Tag or connected a product feed.