What is a Rich Pin on Pinterest?

A Rich Pin on Pinterest is an enhanced type of pin that provides additional context, information, and functionality beyond a standard pin. Rich Pins are designed to make pins more useful, actionable, and engaging for users by incorporating metadata directly into the pin itself. There are several types of Rich Pins available on Pinterest, each tailored to specific content categories. Here's an overview of the main types of Rich Pins:

1. **Product Pins:** Product Pins display real-time pricing, availability, and information about where to purchase the product. They include details such as product name, description, pricing, and a direct link to the product's website for purchase.

2. **Recipe Pins:** Recipe Pins include ingredients, cooking instructions, serving sizes, and cooking times directly within the pin. They provide users with all the necessary information to make the recipe without having to leave Pinterest.

3. **Article Pins:** Article Pins feature headline, author, and story description metadata from linked articles. They provide users with a preview of the article's content and allow them to read the full article on the original website.

4. **App Pins:** App Pins include an "Install" button that allows users to download the linked mobile app directly from Pinterest. They also display additional metadata about the app, such as app name, rating, and pricing.

5. **Movie Pins:** Movie Pins include metadata such as movie title, release date, rating, cast, and storyline. They provide users with information about movies and allow them to discover new films to watch.

Rich Pins are automatically enabled for certain types of content when specific metadata is included on the linked webpage or in the pin itself. They provide users with a richer and more informative experience compared to standard pins, making them more actionable and valuable for users seeking information, inspiration, or products on Pinterest.