How can Likee Ads drive traffic to mobile apps?

Likee Ads (from the Likee short video platform) can be an effective way to drive traffic to mobile apps—especially if your app targets Gen Z, younger millennials, or markets where Likee is popular (like Southeast Asia, India, Russia, and the Middle East).

Here's how Likee Ads can drive real traffic and installs to mobile apps:

🚀 1. In-Feed Video Ads with CTA
Likee lets you run in-feed ads (similar to TikTok or Reels).

You can insert a direct CTA like:
👉 "Download Now" or "Try This App"

These ads can include deep links that send users straight to your app store page or launch the app directly if installed.

🎯 Tip:
Use eye-catching, short-form vertical videos (9–15 seconds) showcasing:

Problem/solution (e.g., "Tired of boring workouts? Try this fitness app!")

Satisfying UI walkthroughs

UGC-style demos (works better than polished corporate-style ads)

🧠 2. Influencer Marketing / Sponsored Creators
Likee has a massive creator ecosystem. You can:

Collaborate with Likee creators to promote your app organically.

Use branded challenges or hashtag campaigns where creators show how they use your app.

🔥 Example:
If your app is a photo editing tool, partner with creators to show "Before/After" edits, or make a challenge around "best transformation."

📲 3. App Install Campaigns (Performance Ads)
Likee offers performance-focused ad formats through its Likee for Advertisers platform, or through BIGO Ads (which powers ads for Likee and other apps under BIGO Technology).

Features include:

CPM/CPC/CPI bidding

Optimized for app installs or user actions

Advanced targeting by:

Region

Interest

Device type

OS (Android/iOS)

📊 4. Retargeting + Deep Linking
Once users engage with your ad or install your app:

You can retarget non-converters

Use deep links to bring them back to specific screens in your app (e.g., "Resume Workout," "Claim Your Reward")

🧩 When Likee Ads Make Sense
Your app is visually engaging or interactive

You're targeting emerging markets or Gen Z

You want low-cost installs compared to TikTok or IG

You're okay with testing alternative ad networks outside of Meta and Google

✅ Pro Tips for Running Likee Ads:
Use native UGC-style creative: voiceovers, humor, POVs.

A/B test video thumbnails and CTAs.

Include local languages or slang for specific markets.

Track performance using tools like Appsflyer, Branch, or Adjust.