2024 Facebook Ads Tutorial for Beginners – Free Course
Whether you want to sell a product, grow a brand, or drive traffic, Facebook Ads can help — and this free course will show you exactly how to get started!

🛠� Step 1: Set Up Your Business Manager Account
Go to https://business.facebook.com.

Click "Create Account".

Enter your business name, your name, and business email address.

Set up your Facebook Page (you'll need one to run ads).

Add your payment method (credit card or PayPal).

✅ Now you're ready to advertise!

🎯 Step 2: Understand Facebook Ad Structure
Every Facebook ad is built like this:


Level   Purpose
Campaign   Choose the overall goal of your ads
Ad Set   Choose targeting, budget, schedule
Ad   Create what people will actually see
Think of it like:
Campaign = Goal → Ad Set = Audience/Settings → Ad = Creative

🥅 Step 3: Choose the Right Campaign Objective
When you click "Create Campaign", Facebook will ask:
"What's your objective?"

Some beginner-friendly choices:


Objective   Best For
Traffic   Drive people to your website or app
Engagement   Get likes, comments, shares
Leads   Collect email signups or form submissions
Sales   Get people to buy directly
🎯 Tip:
Choose "Traffic" if you're promoting a blog, store, or offer link.

💸 Step 4: Set Your Budget and Schedule
Daily Budget = Spend a fixed amount each day.

Lifetime Budget = Spend a fixed amount over the campaign duration.

✅ Beginners should start with a small daily budget ($5–$10/day).
✅ Run your ads continuously at first — no complicated schedules needed.

🎯 Step 5: Define Your Target Audience
Facebook allows super detailed targeting:

Location (country, city, radius)

Age & Gender

Interests (e.g., Fitness, Beauty, Gaming, Business)

Behaviors (e.g., frequent travelers, online shoppers)

Custom Audiences (upload your own customer email list!)

🎯 Pro Tip:
Start broad (age, interests) and narrow down once you find what works.

🖼� Step 6: Design Your Ad
You can choose:

Single Image

Video

Carousel (multiple images/products in one ad)

Best Practices:

Strong visual — clear, colorful images or videos.

Short text — keep it under 125 characters.

Clear call-to-action (CTA) — like "Shop Now," "Learn More," "Sign Up."

✏️ Example of simple winning ad:
"🎉 30% OFF Today Only! Tap 'Shop Now' and don't miss out! 👇"

🚀 Step 7: Launch Your Ad and Analyze
Once you hit "Publish", your ad goes into review (usually 15 minutes to a few hours).

After it's live, track performance inside the Ads Manager:

CTR (Click-Through Rate) → Higher = better

CPC (Cost Per Click) → Lower = better

Impressions → Number of times your ad was seen

✅ Kill ads that aren't working.
✅ Scale up ads that perform well by increasing budget slowly (20% per day).

📋 Full Beginner Workflow Summary:
Create Business Manager and Facebook Page ✅

Create Campaign → Pick your Goal ✅

Set Budget and Targeting ✅

Design a High-Quality Ad ✅

Publish and Monitor Performance ✅