L'Oréal Paris Australia sought to boost traffic and engagement by leveraging exclusive TV content through enhanced social media promotion. The brand employed Promoted Tweets, a Promoted Trend, and a Twitter Amplify campaign to achieve this goal.

L'Oréal Paris Australia has effectively leveraged Twitter Ads to enhance brand engagement and drive sales, particularly during key cultural moments. Here's an overview of their successful campaigns:
Marketing-Interactive

📌 Campaign: #RayaCantikBergaya – Celebrating Hari Raya
Objective: To connect with female consumers during the significant Hari Raya season for brands like @LOréalParisMY, @MaybellineMY, and @GarnierMalaysia.
Marketing-Interactive

Strategy:

Collaborated with top beauty influencers to create authentic, unscripted beauty tutorials.

Utilized Promoted Trends and hashtags to amplify reach.

Engaged audiences through real-time interactions on Twitter and Periscope.
Marketing-Interactive

Results:

Achieved 1.9 million impressions with an engagement rate of 12.9%, surpassing the industry benchmark.

Reached 12.7 million people with 7,613 mentions, significantly outperforming competitor campaigns.

Market share in cosmetics tripled, and haircare market share increased tenfold.
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📌 Campaign: #ThisIsAnAdForMen – Challenging Beauty Norms
Objective: To promote inclusivity and challenge traditional beauty standards.

Strategy:

Introduced a bold campaign featuring male models in beauty advertisements.

Focused on empowering messages and breaking gender stereotypes.
PR Newswire

Results:

Enhanced brand perception as progressive and inclusive.

Generated significant social media buzz and media coverage.

📌 Campaign: Revitalift Laser X3 – Authentic Consumer Experience
Objective: To demonstrate the effectiveness of Revitalift Laser X3 cream compared to professional laser treatments.
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Strategy:

Documented a real user's 4-week journey using the product.

Shared weekly updates and a live infomercial to discuss results.

Emphasized authenticity and transparency in the campaign.
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Results:

Achieved a 44% increase in sales.

The campaign's success led to its adoption in other markets.
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These campaigns highlight L'Oréal Paris Australia's adept use of Twitter Ads to foster genuine connections with their audience, challenge societal norms, and drive significant business outcomes.