Here are Three Key WeChat Feeds for Marketing that every business or marketer should know about to effectively promote their brand in China:

📱 1. WeChat Official Account Feed (公众号推送 - Official Posts)
🔹 What It Is:
This is the primary content feed where followers receive updates from Official Accounts (business/public accounts).

🔹 Why It Matters:
Shows up in the "Subscriptions" or "Service" tab.

Great for content marketing, newsletters, product launches, and brand storytelling.

Can include articles, videos, product links, and mini-program integrations.

🔹 Best For:
Building brand awareness

Educating your audience

Driving traffic to Mini Programs or websites

📲 2. WeChat Moments Feed (朋友圈广告 - Moments Ads)
🔹 What It Is:
WeChat's version of a Facebook/Instagram feed — users see posts from friends, and brands can run ads here that appear like regular posts.

🔹 Why It Matters:
Highly native and non-intrusive.

Supports targeted advertising by location, interests, gender, etc.

Perfect for product awareness, flash sales, or event promotions.

🔹 Best For:
Paid advertising with high visibility

Targeting new audiences

Creating social proof with "likes" and comments

📦 3. WeChat Channels Feed (视频号 - Video Channels)
🔹 What It Is:
WeChat Channels is a short-video and livestream feed within WeChat, launched to compete with TikTok/RedBook.

🔹 Why It Matters:
Organically reaches both followers and non-followers.

Supports e-commerce, livestream selling, and influencer collaborations.

Integrated with WeChat Pay and Mini Programs for seamless purchases.

🔹 Best For:
Influencer marketing

Short-form educational or entertaining content

Driving direct product sales

🧠 Final Tip:
Use all three feeds strategically:

Official Account to build relationships.

Moments Ads to boost reach.

Channels to entertain, educate, and convert.