What are the different components of ad customization available in Bing Ads?

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What are the different components of ad customization available in Bing Ads?

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In Bing Ads (now known as Microsoft Advertising), there are several components available for ad customization:

1. **Ad Titles**: You can customize the headlines of your ads to attract attention and include relevant keywords.
   
2. **Ad Descriptions**: Descriptions allow you to provide additional information about your product or service. You can use this space to highlight benefits, features, and calls to action.

3. **Ad Extensions**: These are additional pieces of information that can be added to your ads to provide more context and increase visibility. Types of ad extensions in Bing Ads include:
   - **Sitelink Extensions**: Directs users to specific pages on your website.
   - **Callout Extensions**: Highlights unique selling points or offers.
   - **Structured Snippet Extensions**: Allows you to list specific aspects of your products or services.
   - **Call Extensions**: Provides a phone number so users can call you directly from the ad.
   - **Location Extensions**: Shows your business address with a map.

4. **Ad Scheduling**: Allows you to choose specific days and times when you want your ads to appear, based on when your target audience is most likely to be searching.

5. **Device Targeting**: You can customize how your ads appear on different devices (desktops, tablets, smartphones), adjusting bids and ad formats accordingly.

6. **Audience Targeting**: Bing Ads allows you to target specific audiences based on criteria like demographics, interests, or remarketing lists.

7. **Ad Customizers**: These enable you to dynamically insert information into your ads based on attributes such as location, time, or user behavior. This allows for more personalized and relevant ad messaging.

These components collectively enable advertisers to tailor their ads to specific audiences, enhance visibility, and improve ad performance in Bing Ads.

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