What are remarketing options available in Bing Ads?

Bing Ads offers several remarketing options that allow businesses to target users who have previously interacted with their website or mobile app. Here are some of the remarketing options available in Bing Ads:

1. Remarketing lists for search ads (RLSA): RLSA allows businesses to target users who have previously visited their website with search ads. By using remarketing lists, businesses can create highly targeted search campaigns that are optimized for users who are more likely to convert.
2. Dynamic remarketing: Dynamic remarketing allows businesses to show personalized ads to users who have previously visited their website. By using dynamic remarketing, businesses can show users ads that are tailored to the products or services they viewed on the website.
3. Uploaded lists: Uploaded lists allow businesses to target users who have provided their contact information to the business. By uploading a list of email addresses or phone numbers, businesses can create highly targeted campaigns that are optimized for users who are already engaged with the business.
4. Custom audiences: Custom audiences allow businesses to target users based on specific criteria such as website behavior, search history, or demographics. By using custom audiences, businesses can create highly targeted campaigns that are tailored to their specific needs.
5. Audience networks: Audience networks allow businesses to target users who have previously engaged with their website or mobile app on other websites and apps. By using audience networks, businesses can expand their reach and target users who are more likely to convert.
6. Similar audiences: Similar audiences allow businesses to target users who are similar to their existing customers or website visitors. By using similar audiences, businesses can reach new users who are more likely to be interested in their products or services.

Overall, Bing Ads offers a range of remarketing options that allow businesses to target users who have previously interacted with their website or mobile app. By using these remarketing options, businesses can create highly targeted campaigns that are optimized for users who are more likely to convert, improving their ROI and maximizing their ad spend.