How can negative keywords improve the targeting of Bing Ads campaigns?

Negative keywords are keywords that you add to your Bing Ads campaign to prevent your ads from being triggered by searches that include those keywords. By using negative keywords, you can improve the targeting of your Bing Ads campaigns and ensure that your ads are only shown to highly relevant searches.

Here are some ways that negative keywords can improve the targeting of Bing Ads campaigns:

1. Exclude irrelevant searches: By using negative keywords, you can exclude searches that are not relevant to your business or products. This can help reduce wasted ad spend and improve the overall quality of your traffic.
2. Increase ad relevance: By excluding irrelevant searches, you can increase the relevance of your ads to the user's search query. This can help improve click-through rates and conversion rates.
3. Improve Quality Score: By improving ad relevance, you can also improve your Quality Score in Bing Ads. A higher Quality Score can lead to lower cost-per-clicks (CPCs) and better ad placement.
4. Test different negative keywords: Consider testing different negative keywords to see which ones have the biggest impact on your campaign performance. You can use Bing Ads' reporting and analytics tools to track key metrics and identify negative keywords that are driving the best results.
5. Use negative keyword lists: Bing Ads allows you to create negative keyword lists, which you can apply to multiple campaigns or ad groups. This can help save time and ensure consistency across your campaigns.

By using negative keywords in Bing Ads, you can improve the targeting of your campaigns and ensure that your ads are only shown to highly relevant searches. This can help reduce wasted ad spend, improve ad relevance, and ultimately drive more conversions for your business.