How can you track conversions from Facebook Ads?

To track conversions from Facebook Ads, you can use the Facebook pixel. The Facebook pixel is a piece of code that you can add to your website, which allows you to track conversions and other important metrics from your Facebook Ads campaigns.

Here's how to set up and use the Facebook pixel:

1. Create a Facebook pixel: Go to the Facebook Events Manager and create a new pixel.
2. Add the pixel to your website: Add the pixel code to your website's header or use a tag manager to install it.
3. Set up conversion events: Define the conversion events that you want to track, such as purchases, sign-ups, or add to carts. You can either manually add the event code to your website or use the Facebook Event Setup Tool to automatically set up events.
4. Track conversions: Once the pixel is set up, you can start tracking conversions from your Facebook Ads campaigns. You can view conversion data in the Facebook Events Manager, as well as in the Facebook Ads Manager.
5. Optimize your campaigns: Use the conversion data to optimize your Facebook Ads campaigns. For example, you can use the data to create custom audiences, adjust your bids, or create lookalike audiences.

It's important to note that the Facebook pixel can take some time to start tracking conversions, so make sure to give it enough time to collect data before making any major decisions. Additionally, make sure to regularly monitor your pixel's performance and troubleshoot any issues that may arise.