What is the difference between a boosted post and a Facebook Ads campaign?

While both boosted posts and Facebook Ads campaigns can help you reach a larger audience on Facebook, there are some key differences between the two:

1. Objective: Boosted posts are primarily used to increase the reach and engagement of an existing post on your Facebook page. On the other hand, Facebook Ads campaigns are designed to achieve specific marketing objectives, such as driving traffic to your website, increasing conversions, or generating leads.
2. Targeting: Boosted posts allow you to target your existing followers and their friends, while Facebook Ads campaigns offer more advanced targeting options, such as targeting based on demographics, interests, behaviors, and custom audiences.
3. Ad Placement: Boosted posts are only displayed in the News Feed of Facebook users, while Facebook Ads campaigns can be placed in various locations on Facebook, including the News Feed, right-hand column, Instant Articles, in-stream videos, and more.
4. Ad Creative: Boosted posts use the same creative as the original post, while Facebook Ads campaigns allow you to create custom ad creative, such as images, videos, carousels, and more.
5. Budget and Bidding: Boosted posts have a fixed budget that you set when you boost the post, while Facebook Ads campaigns allow you to set a daily or lifetime budget and bid for ad delivery based on your marketing objective.
6. Reporting and Analytics: Boosted posts provide basic metrics, such as reach and engagement, while Facebook Ads campaigns offer more detailed reporting and analytics, such as cost per action, conversion tracking, and audience insights.

In summary, boosted posts are a simple and easy way to increase the visibility of your Facebook page content, while Facebook Ads campaigns offer more advanced targeting, ad placement, creative, budgeting, and reporting options to help you achieve specific marketing objectives.