Which placements (newsfeed, sidebar, Instagram, Messenger, etc.) perform best?

The performance of ad placements can vary depending on a variety of factors, such as the target audience, ad format, creative, and campaign objectives. Here are some general guidelines for evaluating the performance of different ad placements:

1. Newsfeed: Newsfeed ads appear in the main feed of a social media platform, such as Facebook or LinkedIn. Newsfeed ads can be highly visible and engaging, as they are integrated into the user's feed and appear alongside organic content. Newsfeed ads can be effective for driving brand awareness, engagement, and conversions.
2. Sidebar: Sidebar ads appear on the right-hand side of a social media platform, such as Facebook or LinkedIn. Sidebar ads can be less visible than newsfeed ads, as they are located in a separate section of the page. Sidebar ads can be effective for driving brand awareness and retargeting users who have previously engaged with your brand.
3. Instagram: Instagram ads appear in the user's feed or in Stories. Instagram ads can be highly visual and engaging, as they are integrated into the user's feed and appear alongside organic content. Instagram ads can be effective for driving brand awareness, engagement, and conversions, particularly among younger audiences.
4. Messenger: Messenger ads appear in the user's Messenger inbox. Messenger ads can be highly personalized and interactive, as they allow users to engage with your brand directly through messaging. Messenger ads can be effective for driving conversions and customer acquisition.
5. Audience Network: Audience Network ads appear on third-party mobile apps and websites that are part of the Facebook Audience Network. Audience Network ads can be highly targeted and can reach users who are not actively using social media platforms. Audience Network ads can be effective for driving brand awareness and conversions.

When evaluating the performance of different ad placements, consider the following questions:

1. Which ad placements are driving the most engagement and conversions?
2. Which ad placements are delivering the strongest return on ad spend?
3. Which ad placements are most effective for reaching your target audience?
4. Which ad placements are most effective for achieving your campaign objectives?
5. Which ad placements are most cost-effective for your advertising budget?

By answering these questions, you can determine which ad placements perform best for your specific advertising campaigns and optimize your ad spend accordingly.