How can we use custom audiences to re-engage dormant customers?

Custom audiences can be a powerful tool for re-engaging dormant customers in Facebook advertising. Here are some steps you can take to use custom audiences to re-engage dormant customers:

1. Create a custom audience of dormant customers: The first step is to create a custom audience of dormant customers. You can do this by uploading a list of customer email addresses or phone numbers, or by creating a website custom audience of people who have visited your website but haven't made a purchase in a certain amount of time.
2. Create a targeted ad campaign: Once you have a custom audience of dormant customers, you can create a targeted ad campaign to re-engage them. Consider offering a discount or incentive to encourage them to make a purchase, or showcase new products or features that may interest them.
3. Use dynamic ads: Dynamic ads allow you to automatically show personalized ads to people based on their past interactions with your website or app. For example, you can show dormant customers ads for products that they have previously viewed or added to their cart.
4. Use custom ad creative: Custom ad creative can help you stand out in a crowded newsfeed and capture the attention of dormant customers. Consider using ad creative that highlights your brand's unique value proposition or showcases customer reviews and testimonials.
5. Test and optimize: As with any ad campaign, it's important to test and optimize your custom audience campaigns to ensure that they're effective. Monitor your ad performance and make adjustments as needed to improve your results.

By using custom audiences to re-engage dormant customers, you can increase customer loyalty, drive repeat purchases, and ultimately grow your business. Just be sure to follow relevant data privacy regulations and obtain explicit consent from your customers before using their data for advertising purposes.