How do you deal with low search volume keywords in Google Ads?

Dealing with low search volume keywords in Google Ads can be challenging, as these keywords may not receive enough searches to generate meaningful data or drive conversions. Here are some strategies you can use to deal with low search volume keywords:

1. Use broad match modifier: Consider using broad match modifier for your low search volume keywords. This will allow your ads to show for a wider range of relevant searches, which can help increase the visibility and performance of your low search volume keywords.

2. Add negative keywords: Use negative keywords to exclude irrelevant searches and improve the relevance of your ads. This can help ensure that your low search volume keywords are only showing up for relevant searches.

3. Use phrase match or exact match: Consider using phrase match or exact match for your low search volume keywords. This will help ensure that your ads are only showing up for the specific searches that include your keywords.

4. Monitor performance: Continuously monitor the performance of your low search volume keywords to ensure that they are still relevant and driving conversions for your business. Consider pausing or removing keywords that are not performing well.

5. Use the "Keyword Planner" tool: Use the "Keyword Planner" tool in Google Ads to research new keyword ideas and test them in your campaigns. Look for keywords that have high search volume and are relevant to your business.

6. Expand your targeting: Consider expanding your targeting to include a wider range of relevant searches. This can help increase the visibility and performance of your low search volume keywords.

7. Use remarketing: Consider using remarketing to target users who have previously interacted with your brand. This can help increase the visibility and performance of your low search volume keywords.

Remember that dealing with low search volume keywords is an ongoing process, and it's important to continually monitor and optimize your keywords based on performance data. This will help you improve the relevance and performance of your campaigns over time.