How do SEO packages handle technical SEO issues compared to DIY efforts?

SEO packages offered by professional agencies typically handle technical SEO issues more effectively compared to DIY efforts. Here's how they generally differ:

1. **Expertise and Experience:**
   - **SEO Packages**: Professional agencies have dedicated teams with expertise in technical SEO. They stay updated with industry best practices, search engine guidelines, and algorithm updates.
   - **DIY Efforts**: DIY practitioners may lack specialized knowledge or experience in technical SEO. They may struggle with understanding and implementing complex technical optimizations.

2. **Comprehensive Website Audits:**
   - **SEO Packages**: Agencies conduct thorough technical audits to identify issues such as crawlability, indexing problems, site speed issues, mobile-friendliness, HTTPS implementation, structured data errors, and URL structure optimization.
   - **DIY Efforts**: DIY practitioners may perform basic audits using free tools or plugins, but they may miss critical technical issues or misinterpret data, leading to ineffective optimizations.

3. **Implementation of Best Practices:**
   - **SEO Packages**: Professional agencies implement technical SEO best practices, including optimizing robots.txt files, XML sitemaps, canonical tags, hreflang tags for international SEO, and ensuring proper use of headers (H1, H2, etc.).
   - **DIY Efforts**: DIY practitioners may overlook some technical best practices or may not prioritize them correctly. They may struggle with implementing technical optimizations that require coding knowledge or access to server settings.

4. **Site Structure and Navigation Optimization:**
   - **SEO Packages**: Agencies optimize site structure and navigation to enhance user experience and search engine crawlability. They improve internal linking, breadcrumb navigation, and schema markup to provide clear pathways for both users and search engines.
   - **DIY Efforts**: DIY practitioners may not optimize site structure effectively, leading to poor navigation, orphaned pages, or deep linking issues that hinder SEO performance.

5. **Website Speed and Performance:**
   - **SEO Packages**: Professional agencies optimize website speed and performance through techniques such as image optimization, minification of CSS and JavaScript, leveraging browser caching, and using content delivery networks (CDNs).
   - **DIY Efforts**: DIY practitioners may struggle with optimizing website speed due to limited technical knowledge or access to tools. They may overlook performance metrics that impact user experience and search engine rankings.

6. **Technical Troubleshooting and Support:**
   - **SEO Packages**: Agencies provide technical troubleshooting and support, addressing issues promptly to maintain website health and SEO performance. They have resources to resolve server errors, broken links, and other technical issues efficiently.
   - **DIY Efforts**: DIY practitioners may face challenges in troubleshooting technical issues independently. They may spend significant time and effort trying to resolve problems without expert guidance or support.

In summary, SEO packages offered by professional agencies excel in handling technical SEO issues by leveraging expertise, conducting comprehensive audits, implementing best practices, optimizing site structure and navigation, improving website speed and performance, and providing technical support. These capabilities ensure that websites are optimized for search engines and user experience, delivering better SEO results compared to the more limited capabilities and potential challenges of DIY SEO efforts.