How should a retailer select keywords for seasonal promotions using Bing Ads?

When selecting keywords for seasonal promotions using Bing Ads, it's important to choose keywords that are highly relevant to your promotions and have a high search volume during the relevant season. Here are some steps that a retailer can take to select keywords for seasonal promotions using Bing Ads:

1. Identify the seasonal promotion: Determine the specific seasonal promotion that you want to run, such as Black Friday, Christmas, or summer sale.
2. Conduct keyword research: Use Bing Ads' keyword research tools to identify keywords that are relevant to your seasonal promotion. Look for keywords that have a high search volume during the relevant season.
3. Use long-tail keywords: Consider using long-tail keywords that are highly specific to your seasonal promotion. Long-tail keywords typically have lower search volume but higher conversion rates than more general keywords.
4. Use negative keywords: Use negative keywords to exclude irrelevant searches and ensure that your ads are only triggered for highly relevant searches.
5. Consider location-based keywords: If you are targeting a specific geographic region, consider using location-based keywords to improve ad relevance and increase the likelihood of a click.
6. Monitor ad performance: Keep an eye on the performance of your seasonal promotion campaigns, and adjust your keywords and ad copy as needed. Use Bing Ads' reporting and analytics tools to track key metrics, such as click-through rates, conversion rates, and cost per conversion.
7. Use ad scheduling: Consider using ad scheduling to ensure that your ads are only shown during specific times of the day or week. This can help improve ad relevance and increase the likelihood of a click.

By following these steps, retailers can select keywords for seasonal promotions using Bing Ads that are highly relevant, have a high search volume, and drive more conversions. Remember to regularly review and adjust your seasonal promotion campaigns to ensure that they are always performing at their best.