What are Twitter Ads?

Twitter Ads are a form of advertising on the Twitter platform that allows businesses and individuals to promote their tweets, accounts, or trends to a targeted audience. These ads appear in users' timelines, search results, or as promoted trends. They can take various formats, including promoted tweets (regular tweets that appear in users' timelines), promoted accounts (which appear in the "Who to follow" section), and promoted trends (which appear at the top of the trending topics list).

Advertisers can target their ads based on various factors such as demographics, interests, keywords, location, and device type, ensuring that their message reaches the most relevant audience. Twitter Ads can be an effective way to increase brand awareness, drive website traffic, generate leads, or boost engagement with your content.