Can advertisers segment conversion data by device, location, or demographic in Bing Ads?

Yes! In Bing Ads (Microsoft Advertising), advertisers can segment conversion data by several key dimensions, including device, location, and demographics. This segmentation helps you understand which audiences are converting best — and lets you fine-tune your bidding, targeting, and creative strategies accordingly.

🎯 Key Segmentation Options for Conversion Data in Bing Ads
✅ 1. Device Type
You can view and segment conversion performance by:

Desktop

Mobile

Tablet

💡 Why it matters: If conversions are higher on mobile, you might increase mobile bids or optimize landing pages for mobile UX.

✅ 2. Geographic Location
Segment by:

Country, region/state, city, or even ZIP/postal code

Radius targeting zones

💡 Example use: If users in California convert 30% better than the national average, you can geo-adjust your bidding or prioritize spend there.

✅ 3. Demographics
Break down conversion performance by:

Age groups (18–24, 25–34, etc.)

Gender (male, female, unknown)

Household income tiers (U.S. only)

💡 Why it helps: You might discover, for example, that females 35–44 convert better, prompting more tailored ad copy or bidding adjustments.

📊 How to Segment Data
Option 1: In the Campaigns Dashboard
Go to your Campaigns, Ad groups, or Keywords tab.

Click the "Segment" dropdown (above the table).

Choose:

Device

Time

Network

Top vs. other (ad position)

Note: For location and demographics, you'll need to go to their respective reporting areas (see below).

Option 2: Using Reports
Go to the Reports tab.

Choose or create a report:

Campaign/Ad Group Performance

Geographic Report

Demographics Report

Add conversion-related metrics like:

Conversions

Conversion rate

Cost per conversion

Revenue

Customize filters and date range.

Download or schedule the report.

💼 Pro Tips
Apply bid adjustments based on high-converting segments (e.g., increase bids for mobile or top-performing age groups).

Use audience targeting layers to pair demographic insights with remarketing or in-market audiences.

Consider testing ad variations by location or device to improve conversion rates.

✅ Summary Table

Segment Type   Where to Access   Actions You Can Take
Device   Segment menu or reports   Adjust bids, optimize mobile UX
Location   Geographic report or campaign settings   Geo-bid adjustments, regional targeting
Demographics   Demographic report   Bid by age/gender, tailor messaging
Time   Segment by day/hour   Adjust schedule, focus on peak hours