How often is conversion tracking data updated in Bing Ads?

Conversion tracking data in Bing Ads (Microsoft Advertising) is typically updated every 30 to 60 minutes, but this can vary slightly depending on a few factors.

⏱️ Standard Update Frequency
Most conversion data (like clicks, conversions, CPA, ROAS) is updated within 30–60 minutes of the conversion occurring.

View-through conversions and cross-device conversions might take a little longer (up to several hours), as they involve more data processing and attribution logic.

🕐 What Might Affect Update Times
Time zone settings on your account or report.

Conversion tracking method (e.g., standard UET tag vs. imported offline conversions).

Volume of data or heavy reporting times (slight delay during peak traffic).

Attribution model used (last-click is faster; data-driven may require more processing).

🔄 Real-Time vs. Delayed Metrics

Metric Type   Update Speed   Notes
Clicks & Impressions   Near real-time   Typically visible within minutes
Online Conversions   30–60 minutes   Tracked via UET tag
Offline Conversions   Varies (manual/API)   Depends on import frequency
Cross-device Conversions   Few hours possible   Attribution across devices
View-through Conversions   Delayed   Require view & post-view action matching
📊 When Running Reports
When generating reports from the Reports tab, keep in mind that today's data might be incomplete due to the lag.

For the most accurate view, especially with conversions, wait until the next day or use a custom date range excluding today.

✅ Pro Tips
Set a daily routine to check conversion performance from the previous day, not same-day.

If you're using automated bidding, Bing Ads still uses recent conversion data even as it updates.

Use scheduled reports to pull consistent snapshots at off-peak times (e.g., early morning).