Where can advertisers view conversion tracking data in Bing Ads?

Advertisers can view conversion tracking data in multiple places within Bing Ads (Microsoft Advertising), each offering a different level of detail and customization depending on what you're trying to analyze.

📍 Where to View Conversion Data in Bing Ads
1. Campaigns Tab (Main Dashboard)
Navigate to: Campaigns > Columns > Modify Columns > Conversions

Add conversion-related metrics like:

Conversions

Conversion rate

Cost per conversion

Conversion value

ROAS

You can apply this to views at the:

Campaign level

Ad group level

Keyword level

Ad level

💡 This is great for quick performance snapshots across your campaigns.

2. Conversion Goals Page
Navigate to: Tools > Conversion Goals

Here you can:

View all your active/inactive goals

Check how each goal is performing

See when the UET tag last triggered

Troubleshoot issues like no data tracking

💡 Best place to manage and verify your conversion goals.

3. Reports Tab
Navigate to: Reports > Create a custom report

Use report types like:

Campaign performance

Ad group/Keyword performance

Geographic

Demographics

Conversions performance

Choose from a full list of conversion and revenue metrics

Apply filters, date ranges, and schedule automatic delivery

💡 Ideal for deep dives, trends, and custom segmentation.

4. Dimensions Tab
Navigate to: Dimensions > View by [dropdown]

Useful views:

Time (day, week, month)

Device

Top vs. other (ad position)

Geography

Demographics

Add conversion metrics to spot performance patterns

💡 Great for breaking down conversions across dimensions.

5. Shared Library (UET Tag Tracking)
Navigate to: Tools > UET Tag

Monitor:

Whether your tag is installed properly

Which pages are firing conversion events

The number of tag hits

💡 Helps ensure your conversion tracking setup is working properly.

✅ Pro Tip
To make your conversion data more accessible:

Use saved column sets to quickly apply your favorite conversion metrics.

Schedule automated reports to get daily/weekly conversion updates via email.

Integrate with tools like Google Analytics or your CRM for broader attribution analysis.