Which third-party platforms are best suited for small businesses using Bing Ads?

For small businesses using Bing Ads, it's essential to choose a third-party bid management platform that offers a balance between functionality, ease of use, and cost-effectiveness. Small businesses often have limited resources and may not require the complex features of larger enterprise solutions. Therefore, platforms that prioritize simplicity, automation, and affordability while still offering essential optimization tools are ideal.

Here are three third-party platforms that are well-suited for small businesses using Bing Ads:

1. Optmyzr
Overview: Optmyzr is known for its user-friendly interface and powerful automation tools, making it an excellent choice for small businesses that need a straightforward platform to manage their Bing Ads campaigns.

Why It's Great for Small Businesses:

Simplicity and Ease of Use: Optmyzr has an intuitive interface, which is perfect for small businesses that may not have a dedicated team for digital advertising. The platform is easy to set up and manage, with tools designed to automate routine tasks like bidding and budget adjustments.

Automation and Time-Saving Tools: It offers automated optimization tools that make managing campaigns more efficient, saving businesses time. For example, one-click optimization features allow businesses to quickly adjust bids, budgets, and keywords based on campaign performance.

Cost-Effective: Optmyzr is priced more reasonably compared to enterprise-level solutions, making it an affordable option for small businesses with limited marketing budgets.

Customizable Reports: The platform provides easy-to-use reporting and dashboards, allowing small businesses to track key metrics and make data-driven decisions without needing advanced analytical skills.

Key Features for Small Businesses:

Automated bid adjustments and budget management.

Bulk editing tools for managing multiple keywords or campaigns at once.

Simple, customizable reports to track campaign performance.

2. WordStream by LOCALiQ
Overview: WordStream is a popular platform designed to help small businesses manage paid search campaigns across Google Ads, Bing Ads, and other channels. It provides powerful optimization features without overwhelming users with complexity.

Why It's Great for Small Businesses:

Easy Integration with Bing Ads: WordStream integrates seamlessly with Bing Ads, allowing small businesses to manage campaigns across both Bing and Google Ads from a single platform.

Simplified Campaign Management: WordStream offers automated tools for bidding, keyword management, and ad copy optimization, helping small businesses improve campaign performance without requiring extensive expertise.

Ad Suggestions and Recommendations: The platform provides actionable insights and suggestions for improving campaign performance, making it easier for small business owners to implement best practices.

Ad Budget Control: WordStream helps businesses manage and optimize their ad spend across campaigns, ensuring that they maximize their ROI without overspending.

Key Features for Small Businesses:

Automated bid and keyword recommendations.

Budget management tools to keep ad spend under control.

Performance dashboards to track campaign results easily.

Integrated optimization recommendations.

3. SEMrush
Overview: SEMrush is a versatile digital marketing platform with a wide range of tools, including those for pay-per-click (PPC) advertising. Although it is often known for SEO, its tools for Bing Ads and paid search management are robust and can be a great fit for small businesses.

Why It's Great for Small Businesses:

Affordable Plans for Small Businesses: SEMrush offers various pricing tiers, including options that are more accessible for small businesses. The platform provides a lot of functionality for the price, making it a cost-effective choice for SMBs.

Keyword Research and Competitor Insights: SEMrush provides powerful keyword research tools and competitor analysis, which help small businesses optimize their Bing Ads campaigns and target the right audience more effectively.

PPC Campaign Tools: SEMrush includes tools for managing paid search campaigns, tracking ad performance, and optimizing bidding strategies.

Ad Tracking: It also helps small businesses track the performance of their ads, identify opportunities for optimization, and compare their performance against competitors.

Key Features for Small Businesses:

Keyword research and competitive analysis.

PPC management and bid tracking.

Customizable reports and campaign tracking tools.

Ad copy optimization and A/B testing.

4. Bing Ads Editor (Microsoft Advertising Editor)
Overview: While not a third-party platform in the traditional sense, Bing Ads Editor is a free desktop tool provided by Microsoft for managing Bing Ads campaigns. It allows small businesses to create, edit, and optimize campaigns offline and then upload changes to their Bing Ads account.

Why It's Great for Small Businesses:

Free and Simple: Bing Ads Editor is a free tool that allows small businesses to manage their Bing Ads campaigns without additional software costs. It provides an offline interface to make bulk changes to campaigns.

Bulk Editing: Small businesses with multiple campaigns or ad groups can quickly apply changes in bulk, making it easier to adjust bids, keywords, and targeting settings.

Localized Control: Businesses targeting specific regions or local markets can use Bing Ads Editor to optimize campaigns based on geographical data.

Key Features for Small Businesses:

Bulk editing for large-scale campaigns.

Offline editing and easy uploads to Bing Ads.

Free to use and compatible with both Bing Ads and Google Ads accounts.

Conclusion
For small businesses using Bing Ads, the most suitable third-party platforms should combine affordability, ease of use, and powerful automation. Among the options, Optmyzr, WordStream, and SEMrush stand out as the best choices. Each of these platforms provides a simplified, effective way to manage and optimize Bing Ads campaigns without requiring significant expertise or a large budget.

Optmyzr is best for businesses looking for a user-friendly and automated solution with strong reporting capabilities.

WordStream is ideal for businesses seeking a platform that integrates well with both Bing Ads and Google Ads, with easy-to-implement optimization suggestions.

SEMrush is suitable for small businesses that need strong competitive analysis and keyword research tools, along with PPC campaign management.

For small businesses that need a free tool, Bing Ads Editor offers a solid solution for offline editing and bulk campaign management, though it lacks some of the advanced automation features that third-party platforms provide.