Do third-party platforms offer cross-channel bid management capabilities beyond Bing Ads?

Yes, several third-party platforms offer cross-channel bid management capabilities that extend beyond Bing Ads to other major advertising channels such as Google Ads, Facebook, Amazon, and more. These platforms are designed to streamline and optimize bid management across multiple channels, providing a unified approach to managing digital advertising campaigns. Some of the most well-known third-party platforms offering cross-channel bid management include:

1. Kenshoo (now Skai)
Skai (formerly Kenshoo) is a cross-channel marketing platform that provides bid management tools for search, social, and e-commerce channels. It supports Google Ads, Bing Ads, Facebook, Instagram, Amazon, and more. The platform offers advanced bid optimization strategies, budget management, and data-driven insights to help advertisers maximize ROI.

Cross-Channel Bid Management: Automatically adjusts bids across channels based on performance.

Targeting Optimization: Uses machine learning to optimize bids for different user segments across platforms.

Real-Time Analytics: Provides insights that help optimize campaigns in real time.

2. Marin Software
Marin Software is a cross-platform digital advertising platform that supports Google Ads, Bing Ads, Facebook, and other major ad networks. It offers bid management, performance tracking, and budget optimization across these platforms.

Cross-Platform Integration: Allows for seamless integration and management of campaigns across multiple networks.

Bid Automation: Automates bid adjustments based on a wide range of factors, such as performance, user behavior, and goals.

Analytics & Reporting: Provides cross-channel analytics and reporting tools to track campaign performance.

3. WordStream (by LOCALiQ)
WordStream is a popular tool for managing PPC campaigns across Google Ads, Bing Ads, Facebook, and other advertising platforms. It is designed for small and medium-sized businesses but is also used by larger enterprises.

Cross-Channel Campaign Management: Manage Google, Bing, and Facebook campaigns from a single interface.

Bid Optimization: Offers automated bid management that adjusts bids based on predefined rules and campaign goals.

Performance Insights: Provides actionable insights to improve campaign performance across channels.

4. The Trade Desk
The Trade Desk is a demand-side platform (DSP) that allows advertisers to manage digital ad campaigns across display, video, mobile, and social media channels. It supports various ad networks, including Google, Facebook, and other media outlets.

Cross-Channel Integration: Supports bid management for a wide range of digital advertising channels, including display, video, and social.

Advanced Algorithms: Uses machine learning to optimize bids based on campaign objectives like conversion rates, audience targeting, and engagement.

Real-Time Reporting: Offers detailed reporting to adjust bids and strategies in real time.

5. Adobe Advertising Cloud
Adobe Advertising Cloud is an enterprise-level advertising platform that enables advertisers to manage campaigns across search, display, video, and social media. It offers a unified interface for cross-channel bid management and optimization.

Cross-Channel Campaign Management: Supports Google Ads, Bing Ads, Facebook, and other ad networks in a unified platform.

Bid Optimization: Uses machine learning to optimize bids based on goals such as conversions, impressions, or return on ad spend (ROAS).

Integration with Adobe Analytics: Provides robust data analysis and reporting for deeper insights into cross-channel performance.

6. Sizmek (by Amazon)
Sizmek, now a part of Amazon, is a global advertising management platform that supports bid management across various channels, including display, search, video, and social media.

Cross-Channel Integration: Manages campaigns across search engines (Google, Bing), display networks, social media (Facebook, Instagram), and more.

Bid Optimization and Automation: Offers automated bidding based on campaign objectives such as CTR (Click-Through Rate), conversions, and more.

Advanced Analytics: Provides data-driven insights for optimization across multiple platforms.

7. Choozle
Choozle is a self-service programmatic advertising platform that allows users to manage cross-channel campaigns, including display, video, social, and search.

Cross-Platform Bid Management: Allows you to manage bids across a variety of digital channels in one place.

Automated Optimization: Uses machine learning to optimize bids based on real-time campaign performance and goals.

Advanced Targeting and Analytics: Offers tools for data analysis, audience targeting, and reporting to refine bidding strategies.

8. DoubleClick (now Google Marketing Platform)
Google's DoubleClick, now integrated into the Google Marketing Platform, is another powerful tool that provides cross-channel bid management capabilities. It supports Google Ads, YouTube, Display & Video 360, and other networks.

Unified Bid Management: Offers a single platform for managing bids across multiple Google properties and beyond.

Automated Bidding: Uses machine learning to automate bid adjustments based on goals like conversions and ROAS.

Comprehensive Reporting: Offers powerful analytics and reporting to track performance across all channels.

9. AdRoll
AdRoll is a digital marketing platform focused on retargeting and cross-channel advertising, supporting search, display, social media, and email campaigns.

Cross-Channel Bid Management: Allows you to manage bids across multiple channels like Google Ads, Facebook, and more.

Dynamic Bid Adjustments: Optimizes bids based on real-time performance and audience behavior.

Automated Campaign Optimization: Uses machine learning for automated bid adjustments and performance improvements.

Key Benefits of Cross-Channel Bid Management:
Centralized Management: Allows you to manage campaigns across multiple channels from one platform, saving time and reducing complexity.

Optimized Spend: By adjusting bids dynamically across different channels based on performance, you can ensure that your advertising budget is spent most efficiently.

Data-Driven Insights: These platforms typically provide detailed analytics and reporting that help you optimize campaigns based on comprehensive data from all channels.

Automation: Automated bid adjustments save time, especially when managing large campaigns across various platforms.

In summary, these third-party platforms offer powerful features for managing and optimizing bids across multiple advertising channels. The choice of platform will depend on your specific needs, budget, and the types of campaigns you're running.