How can you use location extensions to drive foot traffic to physical stores?

Location extensions in Bing Ads can help drive foot traffic to physical stores by providing users with relevant location information and encouraging them to visit the store. Here are some ways to use location extensions effectively to increase in-store visits:

1. Link to a Bing Places listing: Ensure your Bing Ads account is linked to a Bing Places listing for your business. This listing should contain accurate and up-to-date information about your store, such as address, phone number, business hours, and photos.
2. Utilize ad scheduling: Schedule your ads to run during your store's business hours, so users see your location extensions when your store is open. This can help ensure users find your store when they're most likely to visit.
3. Optimize ad copy: Include calls-to-action (CTAs) in your ad copy that encourage users to visit your store, such as "Visit us today!" or "Find us in-store!" This can help increase the likelihood that users will click on your location extension and visit your store.
4. Use location targeting: Target your ads to specific locations or regions where your store is located. This can help ensure your ads are shown to users who are most likely to visit your store.
5. Monitor and optimize: Regularly monitor the performance of your location extensions and adjust your strategy as needed. Test different ad copy, CTAs, and targeting options to find the most effective approach for driving foot traffic to your store.
6. Leverage location-based promotions: Consider running promotions or discounts that are only available in-store. This can help incentivize users to visit your store and take advantage of the offer.

By following these best practices, you can effectively use location extensions in Bing Ads to drive foot traffic to your physical store.