Can you schedule location extensions to appear only during certain hours?

Started by ul74br26et, Jun 23, 2024, 09:08 AM

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ul74br26et

Can you schedule location extensions to appear only during certain hours?

0751bez

As of my last update, Bing Ads (Microsoft Ads) does not allow you to schedule location extensions to appear only during certain hours directly. Location extensions generally display based on the campaign's overall scheduling and targeting settings. However, you can manage the visibility of your ads, including those with location extensions, through other means:

### 1. **Ad Scheduling**

- **Campaign Scheduling**: You can set up ad scheduling to ensure that your ads (and thus location extensions) appear only during specific hours or days. This means your location extensions will be visible when the associated ads are running.

  To set up ad scheduling:
  - Go to your Microsoft Ads account.
  - Navigate to the campaign or ad group where you want to apply scheduling.
  - Click on "Ad Schedule" and create a schedule that fits your needs, specifying the days and times when your ads should run.

### 2. **Location Extension Management**

- **Use Specific Location Extensions**: Although you can't schedule location extensions by time, you can manage which locations are displayed based on campaign settings. For example, you might use different campaigns or ad groups to target different locations or offer specific services during certain hours.

### 3. **Adjust Ad Targeting**

- **Dayparting**: While not specific to location extensions, you can adjust your bidding strategy or targeting to reflect peak hours for certain locations. For example, if you have a restaurant, you might want to bid more aggressively during lunch or dinner hours.

### 4. **Manual Updates**

- **Seasonal or Hourly Adjustments**: If your location information changes based on time (e.g., special hours during holidays), you can manually update the location extension details to reflect these changes. Although not automated, this approach ensures that your location information is accurate for the desired time periods.

### 5. **Consult Bing Ads Support**

- **Future Features**: Since ad platforms frequently update their features, it's a good idea to consult Bing Ads support or check the latest documentation for any new capabilities related to scheduling location extensions or other advanced features.

For precise control over how and when your location information is shown, leveraging ad scheduling and targeted campaigns is currently your best option within Microsoft Ads.

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