What are the best practices for setting bid adjustments for location extensions in Bing Ads?

Setting bid adjustments for location extensions in Bing Ads can help you optimize your ad campaigns and ensure that your ads are shown to users in the most relevant locations. Here are some best practices for setting bid adjustments for location extensions:

1. Analyze your location performance: Before setting bid adjustments, analyze your location performance data to see which locations are driving the most traffic and sales. Use the geographic performance report in Bing Ads to see where your clicks and impressions are coming from, and adjust your bidding strategies accordingly.
2. Set bid adjustments based on performance: Once you've analyzed your location performance data, set bid adjustments based on the performance of each location. Increase your bids for locations that are performing well, and decrease your bids for locations that are underperforming.
3. Use location groups: Use location groups to organize your location targets into meaningful categories, such as cities, states, or postal codes. This can help you set more granular bid adjustments and improve your targeting accuracy.
4. Consider device type: Consider the device type when setting bid adjustments for location extensions. Mobile users may be more likely to convert when they're near your physical locations, so consider increasing your bids for mobile users in specific locations.
5. Test and adjust: Regularly test and adjust your bid adjustments to ensure that they're driving the best possible results. Use the Bing Ads experimentation feature to test different bid adjustment strategies and measure their impact on your campaign performance.
6. Monitor your budget: Monitor your budget to ensure that your bid adjustments aren't causing you to overspend in certain locations. Use the Bing Ads budget pacing tool to monitor your spend and adjust your bids as needed.

By following these best practices, you can set effective bid adjustments for your location extensions in Bing Ads and improve your ad campaign performance. Additionally, location extensions can help improve your ad's visibility and click-through rate, which can lead to higher quality scores and lower costs per click.