What are location extensions in Bing Ads?

Location extensions in Bing Ads are a type of ad extension that allows you to show your business location and additional information, such as your address, phone number, and a map marker, in your search ads. By including location extensions in your ads, you can make it easier for users to find and visit your business, and you can also provide them with more relevant and useful information.

Here are some key things to know about location extensions in Bing Ads:

* **Eligibility**: To be eligible for location extensions in Bing Ads, you must have a Bing Places account and a verified business location. You can link your Bing Ads and Bing Places accounts to enable location extensions for your ads.
* **Formats**: Location extensions can appear in a variety of formats, depending on the device and the ad format. For example, they can appear as a simple text link, a map marker, or a full business profile with address, phone number, and other details.
* **Targeting**: You can target location extensions to specific locations, such as cities, regions, or countries. This allows you to show your ads to users who are searching for businesses in those locations.
* **Performance tracking**: Bing Ads provides performance metrics for location extensions, such as clicks, impressions, and click-through rates. This allows you to measure the effectiveness of your location extensions and optimize your ad campaigns.

Overall, location extensions in Bing Ads can be a powerful tool for driving foot traffic to your business and providing users with more relevant and useful information. By including location extensions in your ads, you can make it easier for users to find and visit your business, and you can also improve the performance and relevance of your ad campaigns.