How does Bing Ads handle interactive elements in ads?

As of my last update, Bing Ads primarily supports interactive elements through various ad formats and extensions. Here's how Bing Ads handles interactive elements in ads:

1. **Ad Formats**: Bing Ads offers different ad formats that support interactive elements to varying degrees. For example, Expanded Text Ads allow advertisers to include multiple headlines and descriptions, providing more opportunities to engage users with interactive content. Similarly, Responsive Search Ads dynamically adjust ad content based on user queries and performance data, allowing for some level of interaction.

2. **Ad Extensions**: Bing Ads provides several ad extensions that support interactive elements and encourage user engagement. For instance, Sitelink Extensions allow advertisers to include additional links to specific pages on their website, offering users more options to explore. Similarly, Callout Extensions enable advertisers to highlight key features, benefits, or promotions directly within their ads.

3. **Bing Ads Editor**: The Bing Ads Editor tool allows advertisers to manage their campaigns offline and make bulk changes to ad elements, including interactive elements such as ad extensions. Advertisers can easily add, edit, or remove interactive elements across multiple ads and campaigns using the Bing Ads Editor interface.

4. **Bing Ads Policies**: Bing Ads has policies and guidelines in place to ensure that interactive elements in ads comply with advertising standards and provide a positive user experience. Advertisers must adhere to these policies when incorporating interactive elements into their ads to avoid rejection or suspension of their ads.

5. **Performance Tracking**: Bing Ads provides reporting and analytics tools that allow advertisers to track the performance of their ads with interactive elements. Advertisers can monitor key metrics such as click-through rates (CTRs), engagement rates, and conversion rates to evaluate the effectiveness of their interactive ads and optimize their campaigns accordingly.

Overall, Bing Ads supports interactive elements in ads primarily through ad formats and extensions, enabling advertisers to engage users and drive interaction with their ads. By leveraging interactive elements effectively, advertisers can create more engaging and compelling ads that resonate with their target audience and drive desired actions and conversions.