How do you create ads with multiple languages using ad customizers in Bing Ads?

Creating ads with multiple languages using ad customizers in Bing Ads is a great way to reach a wider audience and improve the relevance of your ads. Here's how you can create ads with multiple languages using ad customizers:

1. Create a feed: The first step is to create a feed that contains the different language versions of your ad copy. Make sure to include a column for each language and include the translated text for each ad element, such as the headline, description, and call-to-action.
2. Create ad templates: Next, create ad templates for each language. These templates should include placeholders for the ad elements that will be dynamically inserted from your feed. Make sure to use the same placeholders in each template so that the ad copy can be inserted correctly.
3. Set up ad customizers: Once you have created your feed and ad templates, you can set up ad customizers in Bing Ads. To do this, navigate to the "Ads & Extensions" tab and click on "Ad Customizers." From there, you can create a new ad customizer and select the feed that you created in step 1.
4. Insert ad customizers into your ad templates: Next, insert the ad customizers into your ad templates. To do this, use the placeholders that you created in step 2 and replace them with the ad customizer syntax. For example, if you have a placeholder for the headline, you could replace it with {=FeedName.Headline}.
5. Create ad groups: Once you have created your ad templates and inserted the ad customizers, you can create ad groups for each language. Make sure to target the appropriate language and location for each ad group.
6. Set up ad rotation: Finally, set up ad rotation to ensure that your ads are served evenly. This will help you test the performance of each language and optimize your campaigns over time.

By following these steps, you can create ads with multiple languages using ad customizers in Bing Ads. This can help you reach a wider audience and improve the relevance of your ads, which can lead to higher click-through rates and conversions.