How do you troubleshoot issues with ad customizers not showing correctly in Bing

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How do you troubleshoot issues with ad customizers not showing correctly in Bing Ads?

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Troubleshooting issues with ad customizers not showing correctly in Bing Ads involves a systematic approach to identify and resolve potential causes. Here's a step-by-step guide to troubleshoot common issues:

1. **Check Feed Upload and Status**:
   - Verify that your ad customizer feed has been uploaded correctly to Bing Ads. Log in to your Bing Ads account and navigate to the Campaigns or Ad Extensions tab to check the status of your ad customizer feed. Ensure it is active and not paused or pending review.

2. **Verify Data Feed Format and Content**:
   - Review your data feed (CSV or Excel file) to ensure it meets Bing Ads' formatting requirements. Check for correct column headers and data types. Make sure all required attributes are included and that data is accurate and up-to-date.

3. **Confirm Attribute Mapping**:
   - Double-check the attribute mapping within Bing Ads. Ensure that each column in your data feed is correctly mapped to the corresponding ad customizer attributes (e.g., {=FeedName.Attribute}). Misconfigured mappings can prevent ad customizers from displaying correctly.

4. **Preview Ads in Bing Ads Interface**:
   - Use Bing Ads' preview tools to view how your ads appear with ad customizers. Navigate to the ad group or campaign where ad customizers are applied and preview ads to check if dynamic content is displaying as expected based on feed data.

5. **Check for Errors or Warnings**:
   - Look for any error messages or warnings related to your ad customizer feed within the Bing Ads interface. Address any flagged issues such as formatting errors, missing data, or policy violations that could impact ad customizer functionality.

6. **Review Ad Approval Status**:
   - Ensure that your ads with ad customizers have been approved and are eligible to serve. Ads that do not comply with Bing Ads' policies or guidelines may be disapproved, preventing ad customizers from displaying.

7. **Test Different Attributes and Values**:
   - Experiment with different attributes and values in your ad customizer feed to identify if specific variables are causing issues. Test with simplified data sets or individual attributes to isolate potential problems.

8. **Clear Cache and Refresh**:
   - Clear your browser cache or refresh the Bing Ads interface to ensure you are viewing the most current version of your ads. Sometimes, caching issues can prevent updated ad customizer content from displaying.

9. **Contact Bing Ads Support**:
   - If troubleshooting steps do not resolve the issue, contact Bing Ads support for assistance. Provide specific details about the problem, including campaign/ad group names, ad customizer feed details, and any error messages encountered.

10. **Monitor Performance and Adjustments**:
    - After resolving issues, monitor the performance of your ads with ad customizers. Track metrics such as impressions, clicks, and conversions to ensure that dynamic content is effectively enhancing ad relevance and engagement.

By following these troubleshooting steps, advertisers can effectively diagnose and resolve issues with ad customizers not showing correctly in Bing Ads, ensuring that dynamic ad content displays as intended and contributes to campaign success.

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