How can you create ad extensions in Bing Ads?

Creating ad extensions in Bing Ads is a straightforward process that allows you to enhance your ads with additional information, links, and calls-to-action. Here's how you can create ad extensions in Bing Ads:

1. **Access the Bing Ads Interface**:
   - Log in to your Bing Ads account at ads.microsoft.com.

2. **Navigate to Extensions**:
   - In the left-hand navigation menu, click on "Extensions".

3. **Choose the Extension Type**:
   - Click on "Create ad extension" to get started.
   - Select the type of ad extension you want to create. Bing Ads offers several types of ad extensions, including:

     - **Sitelink Extensions**: Additional links that direct users to specific pages on your website.
     - **Callout Extensions**: Short snippets of text that highlight unique selling points or offers.
     - **Structured Snippet Extensions**: Highlight specific aspects of your products or services.
     - **Location Extensions**: Show your business address, phone number, and a map marker with your ad.
     - **Call Extensions**: Display a phone number in your ad that users can click to call directly from their devices.
     - **App Extensions**: Encourage users to download your app by providing a link directly to your app store listing.

4. **Enter Extension Details**:
   - Fill in the required details for the selected ad extension type. This may include URLs, text descriptions, phone numbers, addresses, and other relevant information.

5. **Set Up Scheduling (if applicable)**:
   - Optionally, set up scheduling to specify when you want your ad extensions to appear. You can schedule by day of the week and time of day to align with your business hours or promotional periods.

6. **Save and Review**:
   - Once you've entered all the necessary information, review your ad extension settings to ensure accuracy and compliance with Bing Ads policies.
   - Click "Save" or "Save and close" to create your ad extension.

7. **Monitor Performance**:
   - After your ad extensions have been created and activated, monitor their performance through the Bing Ads interface. Track metrics such as impressions, clicks, and click-through rates (CTR) to assess their impact on your ad campaigns.

8. **Edit or Remove Extensions**:
   - You can edit or remove ad extensions at any time through the Extensions tab in your Bing Ads account. Simply select the extension you want to modify and make the necessary changes.

By creating and utilizing ad extensions effectively in Bing Ads, you can enhance the visibility and engagement of your ads, provide additional information to users, and ultimately improve the performance of your advertising campaigns.