How do you create promotion extension ads in Bing Ads?

To create promotion extension ads in Bing Ads, follow these steps:

1. **Sign in to Bing Ads**: Log in to your Bing Ads account at https://ads.microsoft.com/.

2. **Navigate to the Extensions Tab**: Once logged in, click on the "Extensions" tab at the top of the page.

3. **Select Promotion Extensions**: In the Extensions tab, select "Promotion Extensions" from the drop-down menu of available ad extensions.

4. **Click on "+ Promotion Extension"**: Click the "+ Promotion Extension" button to create a new promotion extension.

5. **Choose Campaign or Ad Group**: Choose the campaign or ad group where you want to add the promotion extension. You can add promotion extensions at the campaign level to apply them to all ads within the campaign or at the ad group level to apply them to specific ad groups.

6. **Enter Promotion Details**: Enter the details of your promotion, including the promotion type, promotion details, promotion code (if applicable), and promotion schedule. Specify the promotion type (e.g., discount, free shipping), the details of the promotion (e.g., discount percentage, free shipping offer), and the duration of the promotion (start and end dates).

7. **Preview**: Preview your promotion extension to ensure that it appears correctly and includes all the relevant details. Review the promotion details, including the promotion type, description, offer, and promotion code (if applicable), to make sure everything is accurate and up-to-date.

8. **Save and Publish**: Once you're satisfied with the promotion extension details, click "Save" to add the promotion extension to your campaign or ad group. The promotion extension will be reviewed by Bing Ads before it goes live, so make sure to review the submission guidelines and ensure compliance with Bing Ads policies.

9. **Monitor Performance**: After your promotion extension is live, monitor its performance regularly to track key metrics such as impressions, clicks, and conversions. Use this data to evaluate the effectiveness of your promotion and make adjustments as needed to optimize performance.

By following these steps, you can create promotion extension ads in Bing Ads to promote your special offers, discounts, and promotions and drive engagement, conversions, and sales for your business.