What are promotion extension ads in Bing Ads?

Promotion extension ads in Bing Ads are a type of ad extension that allows advertisers to highlight special offers, discounts, and promotions directly within their search ads. These extensions provide additional information about promotions offered by the advertiser, such as limited-time offers, sales events, or other promotional deals. Here are the key features of promotion extension ads in Bing Ads:

1. **Promotion Details**: Promotion extension ads allow advertisers to showcase specific promotions, discounts, or special offers directly within their search ads. Advertisers can include details such as the promotion type, discount percentage, dollar amount off, free shipping offer, or other relevant promotion details.

2. **Promotion Types**: Advertisers can choose from various promotion types to define the nature of their promotion, including discounts, sales, free shipping offers, seasonal promotions, or other special deals. Each promotion type is tailored to suit different promotional objectives and campaign goals.

3. **Promotion Duration**: Advertisers can specify the duration of the promotion to indicate when the promotion starts and ends. This helps create a sense of urgency and informs users about the timeframe during which they can take advantage of the promotion.

4. **Promotion Codes**: Optionally, advertisers can include promotion codes or coupon codes to track and attribute conversions generated from the promotion extension ads. Promotion codes allow advertisers to monitor the performance of their promotions and assess the effectiveness of their advertising campaigns.

5. **Clickable Links**: Promotion extension ads appear as clickable links within the search results, allowing users to interact with the promotions directly from the ad. Users can click on the promotion extension to view more details about the promotion and take advantage of the offer.

6. **Enhanced Visibility**: Promotion extension ads provide additional ad space and appear alongside the main text ad in search results, increasing the visibility of the promotions and making the ads more prominent to users.

7. **Improved Ad Relevance**: By including promotion details directly within the ad, promotion extension ads help improve the relevance of the ad to users' search queries. This can lead to higher click-through rates (CTRs) and improved ad performance.

Overall, promotion extension ads in Bing Ads allow advertisers to showcase their special offers, discounts, and promotions directly within their search ads, helping to attract users' attention and drive engagement, conversions, and sales for their business. These extensions enhance the visibility and relevance of the main text ad and provide users with valuable information to help them make informed decisions and take action.