How do you create location extension ads in Bing Ads?

To create location extension ads in Bing Ads, follow these steps:

1. **Sign in to Bing Ads**: Log in to your Bing Ads account at https://ads.microsoft.com/.

2. **Navigate to the Extensions Tab**: Once logged in, click on the "Extensions" tab at the top of the page.

3. **Select Location Extensions**: In the Extensions tab, select "Location Extensions" from the drop-down menu of available ad extensions.

4. **Click on "+ Location Extension"**: Click the "+ Location Extension" button to create a new location extension.

5. **Choose Campaign or Ad Group**: Choose the campaign or ad group where you want to add the location extension. You can add location extensions at the campaign level to apply them to all ads within the campaign or at the ad group level to apply them to specific ad groups.

6. **Add Location Details**: Enter the details of your business location, including the business name, address, phone number (NAP), and other contact details. Make sure that the location information is accurate and up-to-date.

7. **Upload Images (Optional)**: Optionally, you can upload images of your business location to make your location extension ads more visually appealing and attractive to users. Choose high-quality images that showcase the exterior and interior of your business.

8. **Customize Call-to-Action (CTA)**: Customize the call-to-action (CTA) in your location extension ads to encourage users to take specific actions, such as "Call Now," "Get Directions," or "Visit Website." Tailor the CTA to align with your campaign objectives and drive desired user actions.

9. **Save and Publish**: Once you've entered the location details and customized the CTA, click "Save" to add the location extension to your campaign or ad group. The location extension will be reviewed by Bing Ads before it goes live, so make sure to review the submission guidelines and ensure compliance with Bing Ads policies.

10. **Monitor Performance**: After your location extension ads are live, monitor their performance regularly to track key metrics such as impressions, clicks, click-through rate (CTR), and conversions. Use this data to evaluate the effectiveness of your location-based advertising campaigns and make adjustments as needed to optimize performance.

By following these steps, you can create location extension ads in Bing Ads to showcase your business locations directly within your search ads, helping to attract users' attention and drive local engagement, foot traffic, and conversions for your business.